Nonprofit Remote Digest - Issue #814
Digital Marketing Manager at Animal Equality
Digital Marketing Manager
Terms of Employment: Full-time, Exempt, At-will
Reports to: International Director of Marketing
Staff reports: None
Position Location: Remote, US-based
The Digital Marketing Manager will grow the organization’s online audience by engaging our existing donor, prospect, and fan base via effective and innovative digital marketing strategies.
Develop and manage innovative marketing and digital fundraising campaigns with the goal of acquiring, renewing and retaining donors
Work within an existing brand voice, both in visual representation and editorial style, in order to support the consistency of messaging across campaigns and the organization
Develop and manage email campaigns, landing pages, tools and graphics for online fundraising activities, including donation forms
Implement Peer-to-Peer fundraising initiatives and Giving Day campaigns
Coordinate the delivery of strategic multi-channel fundraising and marketing campaigns
Create, manage, and optimize paid campaigns to achieve fundraising objectives and optimize for the lowest possible cost per result and overall positive ROAS daily
Measure, evaluate, analyze, test and refine current fundraising strategies to enhance participation and revenue
Define, plan, and achieve annual objectives and key performance indicators
Manage the digital communications editorial calendar as well as the creation, production and delivery of organization-targeted email communication
Provide accurate and insightful digital income analytical reports
Manage the organization’s web-based fundraising and marketing tools/platforms
Stay abreast of industry best practices within the nonprofit sector and more broadly in the commercial sector
Qualifications and requirements:
A minimum of five years of related work experience in direct response fundraising and marketing, preferably at a nonprofit advocacy organization
Knowledge of and proven ability to develop and implement digital fundraising strategies
Proven experience with digital marketing platforms including CRMs (Salesforce and Every Action preferred), email marketing tools, CMS, connectors and plug-ins
Experience with building and maintaining donation forms, surveys, and other user engagement features, and running reports/interpreting audience analytics
Strong data analysis experience
Experience using A/B testing in advocacy, fundraising and/or marketing capacity
Social media fundraising strategy experience
Strong copywriter for fundraising emails
Basic understanding of HTML
Must be able to handle confidential matters
Excellent organizational skills and attention to detail
Must have a positive attitude, excellent interpersonal skills, effective communication and the ability to work cooperatively with others in a team-oriented international work environment
Ability to work additional hours as needed to meet deadlines and manage workflow
Commitment to the objectives of Animal Equality
Salary and Benefits
The benefits package includes 100% employer-covered health, dental, vision insurance, paid child care leave, a generous vacation package, paid sick time, 1 paid volunteer day per year, 2 floating holidays, and 401(k) with partial employer match.
Applications will be accepted until position is filled.
Animal Equality is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
Applicants must be currently authorized to work in the US on a full-time basis.
When you apply for a job at Animal Equality, we collect personal data from you during the evaluation process, including your name, contact information, resume, and cover letter. We may retain this data for internal purposes for up to 1 year, including after the hiring process is complete, to consider you for future employment. Please let us know if you would prefer we delete your data in the event we select another candidate. We will not sell or share your information with any third party.
Animal Equality is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, reproductive health decisions or other non-merit factor.