Nonprofit Remote Digest - Issue #809

CodePath is a national nonprofit that brings together employers, students, and colleges to eliminate inequities in tech education and provide underrepresented students with a path toward economic mobility. 

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CodePath — www.codepath.org We build the next generation of tech leaders to diversify the field and to eliminate inequities in education.

Director of Partner Marketing

Reporting to: VP of Marketing

Location: Remote

Application close date: Until filled

CodePath is a national nonprofit that brings together employers, students, and colleges to eliminate inequities in tech education and provide underrepresented students with a path toward economic mobility. Our programming centers on the needs and successes of Black, Indigenous, Latinx, and low-income Computer Science students. Founded in 2017, CodePath has taught over 10,000 students and delivered courses across over 70 universities. We are supported by some of the largest and most well-respected organizations, including Andreessen Horowitz, Blue Meridian Partners, Cognizant Foundation, Comcast, Google, Meta, Salesforce, Walmart, and Workday, among others. 

The Director of Partner Marketing will help increase the awareness of CodePath among key philanthropic organizations and Fortune 500 companies and help accelerate revenue growth. You will position CodePath as a leader in cultivating diverse and technically excellent talent, delivering systemic change in higher education, and helping employers diversify their tech workforces at scale.

Success in this role means:

• CodePath is recognized by the largest philanthropic organizations and Fortune 500 companies as the leader in creating excellent and diverse tech workforces at scale while delivering economic mobility to underserved communities

• We create and execute end-to-end go-to-market strategies of our corporate partnerships offerings, including pre-internship programs, sponsored courses, virtual career fairs, internship connection programs, and more

• We deeply understand the different buyers - engineering leaders, HR leaders, corporate foundations, etc.

• We empower our Revenue team with students and customer stories, competitive positioning, and a strong feedback loop between Revenue and product

• Our marketing efforts generate qualified leads and accelerate Revenue growth, both in philanthropic dollars and earned revenue

• We have a strong B2B brand supported by high-quality marketing collateral and activity that positions CodePath as the go-to leader for early talent

Requirements

Responsibilities

Strategic Leadership

• Product marketing expertise with experience in product development and ideation (from a marketing POV), positioning, launch and sales enablement materials, and launch planning 

• Drive the implementation of funder and employer-facing campaigns that generate partnership leads and help meet revenue objectives

• Define key marketing metrics and lead the process of converting measurements into performance reports and dashboards for CodePath’s marketing, revenue, and leadership teams

• Establish and operationalize a marketing funnel to increase brand awareness and generate qualified leads

• Put in place account-based marketing to drive client engagement, demonstrate the ROI of our programming, and support renewals and upselling 

People Management

• Cross-functional management and ability to work across and coordinate different functions, vendors, and external partners 

• Manage a high-velocity growth marketing function while mentoring and coaching the team to optimize and maximize efficiency

• Direct the Partner Marketing team so that the group, capabilities, processes, and expectations support CodePath’s revenue goals 

Content and Storytelling

• Oversee the conceptualization, design, and production of a broad array of partner marketing materials in line with CodePath’s brand guidelines, including annual reports, presentations, white papers, thought leadership articles, case studies, videos, social media strategies, press releases, and data visualizations

• Regularly communicate performance and content calendar updates to cross-functional teams to ensure future improvements and initiatives are supported

• Work with marketing teams at partner companies to collaborate on co-branded marketing and leverage partner events, channels, and executives to amplify CodePath’s mission 

Automation and Data

• Savvy in using standard marketing automation tools & CRM systems (i.e., HubSpot, Salesforce)

• Establish and maintain scalable processes that guarantee best practices in lead and campaign management, marketing automation systems, and marketing database management

• Able to quantify reach and success of marketing endeavors to provide the leadership team with insight on brand saturation in our target markets and ROI of marketing campaigns 

Qualifications

• Minimum 7 years of experience in GTM strategy, product marketing, and/or lead generation

• Commitment to enabling the success of diverse talent

• Prior experience working in technology, either Saas or B2B services, with strong social missions

• Proven track record of building strong and trusting relationships with Revenue/Sales teams

• Deep knowledge of marketing to HR and/or Tech/Engineering leaders

• Exceptional project management skills, attention to detail, and ability to juggle multiple competing priorities effectively

• Strong people management skills and passion for developing talent

Salary and Benefits

USD $125,000 - USD $150,000 / year

We are committed to professional growth and fulfillment at work. Benefits include:

• Medical insurance with dental and vision.

• Generous time off with a flexible workplace and work schedule.

• A commitment to developing leaders from within the organization.

• Frequent opportunities to connect with students, universities, and communities we serve.

• Opportunities to engage, collaborate and partner with top technology companies, venture capitalists, and engineering leaders in Silicon Valley.

How to Apply

https://jobs.codepath.org/o/director-of-partner-marketing/c/new?utm_medium=referral&utm_source=nonprofitremote

About the Current Team

We are individuals from a multitude of backgrounds, experiences, and unlikely stories, all connected by a single dream: a world in which regardless of background, socioeconomic status, gender or race all people have pathways to reach their full potential.

With a staff and board that cares deeply about diversity and equity, we believe that diverse perspectives and backgrounds create a richer work environment and enhance our ability to pursue our mission.