Nonprofit Remote Digest - Issue #702
Project HEAL is the only major direct service nonprofit in the U.S. focused on equitable healthcare access for people with eating disorders. Our mission is to break down systemic, healthcare, and financial barriers to eating disorder treatment.
Eating disorder recovery is hard — getting treatment shouldn’t be.We open doors to healing for those the system fails. — www.theprojectheal.org
Many people are growing increasingly cognizant of how the “thin ideal” permeates every facet of society. HEALers Circle member Allyson Ford reminds us...
Marketing & Communications Director
Reports to: CEO
Status: Full-Time, 40 hours/week, Remote
Location: Geoflexible (New York area a plus, but not required)
Salary: $65-75K annually, depending on experience; generous benefits package
About Project HEAL
Project HEAL is the only major direct service nonprofit in the U.S. focused on equitable healthcare access for people with eating disorders. Our mission is to break down systemic, healthcare, and financial barriers to eating disorder treatment. We deliver our mission through four (4) core Treatment Support programs: Insurance Navigation, Treatment Placement, Cash Assistance, and Clinical Assessment. We are also involved in research, education, and advocacy efforts at the national level. Our vision is that everyone with an eating disorder has the resources and opportunities they need to recover.
Project HEAL was founded in 2008 by two 15 year olds who themselves had just recovered from their eating disorders, united by their dream to raise funds for others who could not otherwise afford treatment. Since then, we’ve helped hundreds of people access treatment (and counting!), and we’re active in the movement to reform and transform the American mental health care system to work for everyone, not just the privileged few.
The Marketing & Communications Director role is an extremely important one on the Project HEAL team. This person will work in tandem with the CEO and Development Director, driving Project HEAL’s efforts around audience engagement and community building. Project HEAL is seeking to expand across the board - in size, reach, community, revenue, and programming. In order to do that, we need to maximize our MarCom efforts to bring Project HEAL to the forefront of national dialogue about eating disorders and equitable healthcare. The ideal candidate for this role will be able to nurture our existing assets and tools, and be eager to explore ways that MarCom strategies can help expand the organization.
The Marketing & Communications Director will report directly to the CEO, supervise at least three volunteers, and support our Board MarCom Committee. Project HEAL has never had a full-time MarCom team member, so while there’s a large body of work ready and waiting, the position is ready to be shaped and grown by the right candidate.
Oversee a multi-channel and multi-priority MarCom strategy that successfully raises awareness, builds community, and ultimately inspires people to support Project HEAL’s mission whether by donating or getting involved
Work closely with the CEO to increase Project HEAL’s brand awareness and online footprint - including earned media, SEO, and online audience growth
Coordinate, manage, and maximize content and calendars for all channels (email, blog, social media) with support from team of volunteers
Create on-brand and values-aligned content for website, printed materials, events, external partnerships, and social media as needed
Oversee all Project HEAL website updates, utilization tracking, and effective online messaging so that anyone coming to our website can easily find up-to-date and relevant information (and so that we know how people are using our website)
Provide support to CEO around press opportunities, speaking engagements, conferences, and events where CEO is representing Project HEAL
Work closely with Development Director to design and publish our annual report, newsletters, online campaigns, and direct mail & email fundraising
Effectively collaborate with other Project HEAL staff, board members, and volunteers to impactfully share mission- and program-relevant content with external audiences
Ensure that direct service applicants and beneficiaries are thoughtfully and ethically considered in all MarCom messaging
Provide MarCom support for corporate partnerships and HEALers Circle partnerships
Support impact and outcome tracking, providing accurate and actionable reports on MarCom effectiveness
Routinely update training guides and SOP for MarCom functions
Supervise MarCom volunteers (including Social Media Manager, Content Creator, and Blog Manager), providing effective and compassionate support as well as oversight
Coordinate MarCom committee meetings, support the Committee Chair, and provide project management for strategies as determined by the committee
Degree in marketing, communications, psychology, or social work (or equivalent experience)
At least four years of experience in marketing and/or communications with a track record of success in audience engagement, project management, large-scale marketing campaigns, and/or social media strategy
Experience in a nonprofit setting, paid or unpaid, with a working understanding of how nonprofits operate and grow is a plus
Experience with and connections with press, mental health leaders, and/or CSR departments at major organizations is a plus
Experience in Google Suite, Mailchimp (e-marketing), Squarespace (website), Canva (graphic design), Trello (project management), Slack or equivalents strongly preferred
Must live in the U.S. and have the ability to work remotely (workspace, wifi, etc)
A natural people person, who cares about relationships and intuitively understands human behavior
A creative problem-solver and strategic decision maker, who sees both the forest and the trees
A strong time-manager with the ability to coordinate several projects and triage priorities appropriately
A confident and positive team player who is transparent about workload and workflow, is willing to chip in where needed, and who can ask for help
A strong verbal and written communicator
Personally aligned with Project HEAL’s organizational values:
Equity Matters: We believe that everyone deserves the opportunity to recover and has the right to quality mental health care — regardless of age, race, gender identity, sexual orientation, size, ability, or financial means. We exist to create equity in the eating disorder treatment landscape, and we know this means we must be willing to be disruptive in the process. We’re committed to anti-racism, anti-oppression, gender equity, and taking action to create justice.
Healing is Possible: We believe that recovery from an eating disorder is possible when people have access to the resources and opportunities they need. With one person dying of an eating disorder every 52 minutes, we know that many cannot afford to wait for the systemic changes that we and so many others are working on behind the scenes, so we approach treatment access through a harm reduction lens. We are committed to both the long-term vision of what eating disorder treatment can and must be and the promise to save as many lives as we can in the meantime.
All Bodies are Good Bodies: We stand against any and all beliefs, biases, or messages that compare bodies against constructed ideals, equate health with appearance, define beauty, or assign value or worth to any individuals over others. We are anti-diet and fat-positive. We are committed to body liberation in all its forms.
We’re Better Together: We believe that our mission is not possible without partnership, community, and connection. We are committed to always listening, always learning, staying innovative, practicing flexibility, and fostering resilience.
Flexible PTO, Paid Holidays, 401K, Annual Health Stipend, Company-Paid STD & Life/AD&D Coverage, IT/Continuing Education Stipend
How to Apply
Project HEAL is committed to creating a culturally diverse, inclusive, and equitable workplace that reflects our values and represents the communities we serve. We are proud to be an equal opportunity employer and we recruit, hire, train, compensate, and promote our staff regardless of race, religion, color, national origin, gender identity, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.
Please email a resume and cover letter to email@example.com with subject line "Marketing & Communications Director.” Given that the vast majority of the people Project HEAL serves have marginalized identities of some kind, please include a note in your cover letter about your interest in and qualifications to support marginalized communities and what personal significance this has to you.
We will reach out to the candidates we wish to interview. Please apply by November 12, 2021.