Nonprofit Remote Digest - Issue #671
At Common Future, we imagine a future where people, no matter their race or ethnicity have power, choice, and ownership over the economy.
Common Future. — www.commonfuture.co A network of leaders (re)building an economy that includes everyone.
Director of Digital Fundraising
Overview
At Common Future, we imagine a future where people, no matter their race or ethnicity, have power, choice, and ownership over the economy. Founded in 2001, we know that the ideas, models, and solutions that can restore community wealth already exist, they just require attention and investment. We work with hundreds of community leaders and funders through flexible initiatives that build inclusive economies. These initiatives are centered around shifting capital, uplifting local leaders, and advising the development of equitable economies. We are a 22 person organization (and growing). Our culture values equity, experimentation, continuous learning, collaboration, trust, and the wellbeing of our employees. Read more about us on our Medium page.
Position Responsibilities
The Director of Digital Fundraising at Common Future is a newly-created position with a goal of developing our online donor base. It will require an entrepreneurial and “builder” mindset to create and implement new digital fundraising strategies for the organization. Historically, Common Future has benefited from a strong revenue base in institutional philanthropy. More recently, we’ve witnessed an expanding set of core audiences magnetized by our purpose and mission — many of our followers and subscribers organically have become donors. The Director of Digital Fundraising will seize this new opportunity to diversify our revenue by targeting online individual donors.
In many ways, Common Future seeks to redefine the power dynamics inherent in fundraising. This role won’t be fundraising-as-usual. Rather than transact, we seek to give individual donors an opportunity to participate directly in restorative philanthropy and investing through their support to Common Future. In other words, donor experience and changing the philanthropic narrative and mindset, is part of the impact we seek.
In this role, the Director of Digital Fundraising will create an engine of content to acquire, retain, and excite individual donors toward our mission and key initiatives. Particular duties will include:
Owned Content Strategy & Execution
Develop compelling content to move donors to act. This includes drafting online fundraising appeals, website content, social media and ad copy, and other digital creative related to fundraising. All content will strategically drive towards donor action and conversion.
Create digital pathways from general Common Future content (Medium, blog, social media) that increases the likelihood and recurrence of donations.
Develop fundraising campaigns with strategic arcs and purposeful goals, with clear, compelling appeals from conception to implementation including digital actions, online presence, social outreach, videos, media and marketing.
Work closely with our communications team — which serves as an internal creative shop— to leverage existing content and create new creative tailored to the online donor audience.
Grow the base of online donors by developing, testing, and evaluating different audience segmentation strategies to maximize engagement.
Earned Content Strategy & Execution
Work with the Director of Advancement to develop thought leadership and create partner content for email or social.
Collaborate with the Director of Advancement to ideate, launch, and project manage corporate partner giving campaigns.
Paid Media Strategy
Develop paid media content as part of campaigns to reach out to new and existing donors.
Develop strategy that maximizes budget towards objectives.
Donor Engagement, Stewardship & Retention
Understand the profile, psychology, and motivations of the target donor audience.
Evaluate and explore the best in new donor tools, including donation platforms, and AI integrations to maximize donations.
Manage donations platform, including triaging all inbound donations in order to respond with tax receipts, general stewardship, or more targeted offline engagement, depending on gift size.
Create a donor stewardship program that aims to retain and grow gifts from online donors over time.
Development Operations
Grow, manage, and segment lists of potential and existing donors.
Devise testing plans and distill email, web, advertising, and social campaign data into the important lessons that could change how a campaign performs.
Manage and update donor lists in Salesforce.
Own the development of the organization’s digital fundraising projections, revenue reporting, acquisition tracking and planning, and other long-term investment and performance data.
Budget management for digital campaigns and advertising.
Integrate learnings about donors into broader Common Future efforts through internal presentations, reports, analysis, etc.
Desired Qualifications
Experience as a fundraiser in a digital first organization, such as crowdfunding, online fundraising, or extensive digital campaigning experience driving actions or donations
Experience using digital fundraising and/or political organizing tools to optimize fundraising strategy
Ready to take on the challenge of building a digital fundraising architecture for an organization that has primarily leaned on relationship based giving
A commitment to the complex understanding of racial justice and the urgency of confronting institutional racism and inequity
Understanding of content marketing and monetization models
PR experience or experience pitching
Experience building and using thought and market leadership strategies and tactics
Highly skilled networker and relationship builder
Strong content and copywriting skills, with the ability to tell compelling stories and create donor appeals
Social media literacy
A level-up attitude, seeking to build and improve upon what exists
Collaborative by nature and able to work across fundraising and communications departments to execute
Salary
USD 80,000 - USD 100,000
Benefits
This is a full-time, exempt position. The salary range is $80,000 to $100,000 and commensurate with experience. Common Future offers a work environment that is committed to the wellbeing and support of our employees. We embrace a human-centered approach to our practices and policies. We offer a competitive benefits package that includes
20-25 paid time off days
18 paid holidays, including a week off in the Spring and the Fall
Remote and flexible work options
Stipend for office supplies, work from home costs, and cell phone
Paid medical, dental, vision, and life insurance
Paid long term disability coverage
4% 403b retirement plan contribution that is immediately vested after a three month probationary period
$500+ professional development stipend
And more
How to Apply
As an Equal Opportunity Employer, Common Future does not discriminate against applicants or employees due to their race, ethnicity, religion, sexual orientation, gender, gender identity, age, physical ability, hairstyle, previous incarceration, or length of time spent unemployed. As an organization, we are committed to reflecting the diverse communities we serve. Applicants who contribute to this diversity are strongly encouraged to apply.
To apply, please submit your cover letter, resume, salary expectation, portfolio or examples of work, and up to 3 references here.
In your cover letter, please answer the following questions with no more than 3-5 sentences or bullet points per question:
Why do you want to work at Common Future?
How might your experiences, whether lived, worked, or studied, contribute to the mission of Common Future and this role?
Anything else you would like us to know.
For your portfolio of examples of work, writing, pitches, and campaign work are particularly welcome.
Our ideal start date for this role is December 2021 with interviews beginning in October 2021. Applications will be evaluated as they arrive and the position will remain open until filled.