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Nonprofit Remote Digest - Issue #442
American doctors wrote more than 4 billion prescriptions in 2011, while consumers spent more than $310 billion on these drugs and pharmaceutical companies spent $30 billion advertising these drugs to doctors and consumers.
MedShadow Foundation is seeking a content manager for our nonprofit health website. As content manager you will be expected to be or quickly become an expert in drug and supplement safety along with evidence-based alternative care. You must have the ability to understand and critically analyze medical research studies, and to be able to convey that information clearly and concisely to our layperson readership.
You will be responsible for growing site traffic and user engagement, with focus on retaining visitors and converting them to regular readers, subscribers, and supporters by posting compelling and timely articles, and coordinating efforts with the marketing manager. You’ll receive and brainstorm pitches and then either assign them to a freelancer or write them. Each week MedShadow publishes a minimum of one in-house written news round-up, one new, original story and an older article updated by a freelancer. You will frequently work with amateur writers for the “First Person” column of reader-contributed articles. You’ll be responsible for all top-edits and publishing all content, including promotional/development articles, through WordPress.
As content manager, you’ll work closely with the marketing manager to roll out unique content packages across channels (social media, email, and the MedShadow weekly newsletter). The job offers a lot of flexibility and autonomy -- you’ll set your own work priorities and schedule (within traditional working hours).
MedShadow is an independent nonprofit health news journalism site focused on drug safety and the exploration of alternatives. We protect your life and your family’s lives by ensuring you have the information you need to make informed decisions about the risks, benefits, and alternatives to medicines.
Even though MedShadow is nonprofit, we refuse to accept support from pharmaceutical companies or medical device manufacturers. All of our employees, consultants and freelancers must be free from such conflicts of interest.
MedShadow is made up of award-winning health journalists, medical professionals, donors, and volunteers committed to making the hidden and minimized risks of medicines visible so that everyone has the information needed to make the best health care decisions for themselves and their families.
Content Manager Responsibilities:
Manage and develop a proactive content strategy and inbound tactics in alignment with brand and outbound marketing
Ideate, assign and edit stories and or/ content campaigns that are on-brand for MedShadow
Implement and maintain systems to streamline the editorial process from the pitching to publishing
Handle the production of stories in WordPress, including the selection of photos, SEO optimization, outbound links, and scheduling posts.
Produce up to two weekly news stories per week (unless of course, breaking news hits the desk)
Build site traffic and engagement through intelligent use of SEO using Google Analytics, keyword search, tagging, third-party apps, etc.
Work closely with the marketing manager to roll out unique content packages across channels (Twitter, Instagram, Facebook, and the MedShadow newsletter)
Engage with MedShadow Medical Advisory Board
Respond to comments and mail from website visitors and on social media.
Schedule and update the MedShadow content calendar
Desired Skills and Experience:
Sharp editing and proofreading skills
3-5+ years experience at a digital health or social service publication, nonprofit preferred
Experience with WordPress CMS preferred
Basic understanding of marketing principles and application, especially SEO
Strong interest in the health field, drug safety, and alternative care is key
Experience analyzing medical studies or writing for technical translation preferred
A personal commitment to the MedShadow mission and goals is paramount
Work outside of MedShadow is allowed, but not with any pharmaceutical manufacturer or medical device manufacturer
Benefits, but no health insurance
How to Apply
Please email resume and writing samples to email@example.com