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Nonprofit Remote Digest - Issue #77

Blue Star Families ensures that wherever American military families go, they can always feel connecte
Nonprofit Remote Digest
Nonprofit Remote Digest - Issue #77
By Nonprofit Remote • Issue #77 • View online
Blue Star Families ensures that wherever American military families go, they can always feel connected, supported and empowered to thrive – in every community, across the nation and around the globe.

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Photo by Jessica Radanavong on Unsplash
Photo by Jessica Radanavong on Unsplash
Senior Marketing Manager
You are a connector! You want to add value to your community through engagement and inclusion of military families. You know all about cultivating communities through strategic communications, social media and marketing. You see the details in the data. You know how to leverage technology to share a message.
Sound like YOU? Blue Star Families is looking for an enthusiastic Senior Marketing Manager to join our team! Come dream and create with us.
A day in the life:
  • Create multi-channel marketing plans and ensure brand alignment across channels
  • Construct strategic communications plan and outreach to media, bloggers and other stakeholders
  • Run our marketing programs — source, promote and distribute rich content on our website, on social media platforms and in email campaigns
  • Work with the latest tools, including Salesforce, Marketing Cloud (Exact Target), Sprout Social, Rebrandly, and WordPress
  • Help us develop strong bonds with our audience, engaging military families and their neighbors with compelling news, stories, events, and promotions
  • Grow our membership, inspire donors, and promote our mission and vision nationwide.
  • Expand the reach of our annual Military Family Lifestyle Survey, already the most comprehensive and most-used survey of its kind for helping decision makers to meet the family needs of our all-volunteer armed forces
  • Employ the latest best practices to engage with our audiences on Facebook, Twitter, Instagram, YouTube and more
  • Collaborate with our expert technology and marketing team in a fast-paced, exciting environment
  • Lead, manage and mentor team of marketing professionals
  • Responsible for planning, resourcing, developing, and managing Blue Star Families’ content needs to communicate a unified, consistent narrative that supports military families and engages stakeholders across all communication channels.
  • Serve as Project Manager/Lead for all campaigns and all outgoing digital content including Blue Star Families’ social channels, email campaigns, and website content
  • Work with Program Managers as well as external content resources to conceive campaign plans, and define campaign content strategies
  • Define and lead content processes and schedules, outline and follow editorial style guidelines created with the Communications Manager
  • Manage Blue Star Families’ editorial calendar
  • Run the day-to-day content marketing operation; build processes and systems for tracking, and manage workflow and approval of content projects and assets
  • Conceptualize and execute online ad campaigns, including Facebook advertising, promoted Tweets campaigns, Google AdWords, and Instagram Ads
  • Reinforce, train, and grow Blue Star Families staff capacity to engage effectively with key audiences and members about the mission, program outcomes and goals in alignment with the BSF’s core values and strategic goals
  • Manage guest bloggers program and other freelance content contributors
  • SEO-optimize our website and online properties
  • Pursue opportunities for collaborating with other organizations in our space (MSO/VSO’s) on content
  • Grow Blue Star Families’ presence across key social and influencer channels
  • Extend a consistent voice, style, and tone across all BSF communications and channels
To land this Job:
  • Bachelor’s degree in related field preferred
  • Five+ years experience in digital marketing and five+ years management experience
  • Proficient with marketing automation and email marketing platforms
  • Proficient in Google Apps for Business and Microsoft Office suite
  • Experience with online advertising platforms (Google AdWords, Facebook advertising, etc.)
  • Excellent copywriting and editing skills, in multiple voices and styles
  • Ability to work both independently and collaboratively; strong interpersonal skills
  • Ability to produce high-quality work on deadline; comfortable managing multiple projects, priorities and deadlines in a fast-paced environment
  • Experience and/or comfort working in a virtual/remote environment
  • Familiarity and passion for military culture, lifestyle, organizational structure and terminology
  • Flexible and adaptable style; an innovative and entrepreneurial team player who can positively impact both strategic and tactical administrative functions
  • Travel is required to attend meetings, training, events, etc.
  • May be required to work nights, weekends, and holidays as necessary to carry out key job functions
The Cherry On Top:
  • Experience with HTML, CSS and CMS platforms (particularly WordPress)
  • Familiarity with Exact Target/Salesforce Marketing Cloud
  • Experience in volunteer service and/or working in military family programs
  • Skilled in internet research and the ability to manage multiple projects
  • Experience with Agile software development process/iterative development process
Benefits
  • Communications Allowance
  • 403(b) with matching contribution
  • Professional Development Opportunities
  • Paid Holidays
  • PTO
  • Life Insurance
  • Flexible Spending Account
How To Apply
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