The Family Independence Initiative is a national organization developing a platform for social and economic mobility, which over this last decade has demonstrated that investing in people’s strengths and initiative delivers stronger, more sustainable and cost-effective outcomes for working poor families. Our strength-based approach, as radical and as old as our democracy, is inspired by the historical successes of poor communities in the U.S.
FII has proven that galvanizing social networks in low-income communities, honoring the self-determination of individual families, and leveraging existing capacities results in dramatic community improvement. Our multi-city demonstrations deliver measurable results for families, funders, and policy makers to break the cycle of poverty.
FII is at an inflection point where tremendous potential exists for us to grow on a national scale. Recent media exposure and a growing set of influential supporters have positioned FII to expand its impact with the potential of creating a new attitude and system of support for working families. FII also has a growing cadre of families that are willing to act as advocates and who we will count on to begin a more ground up movement.
Headquartered in Oakland, California with projects in seven cities nationally. FII is supported primarily by private contributions from Foundations and individuals. It has a current annual budget of $8 million.
Reporting to the Chief Executive Officer, VP of Marketing & Communications will be responsible for oversight of public relations, marketing, branding, media, and communications activities. As a new role in the organization, the VP of Marketing & Communications will be a member of the Leadership Team of the organization and over time will build the Marketing & Communications Team. The VP of Marketing & Communications will create and implement a strategy to highlight FII as a technology-focused social justice organization that aims to grow its strength-based approach through philanthropic and government adoption. S/he will work closely with the revenue/partnerships and operations team to spread FII’s radical approach of partnering with families and uplift the voice of the families we partner with through their stories and data.
The VP of Marketing & Communications will be responsible for managing FII’s publicly facing material including the website, collateral, and social media accounts ensuring brand integrity and messaging is kept consistent. The VP of Marketing & Communications will work closely with the revenue generating team to translate data reports into marketable communication pieces. S/he will lead the public relations effort aiming to garner national and local attention in media outlets.